A few years ago, Tissot's CEO told the Europa Star watches in the world, will be what he called "true luxury" re-definition of luxury. He then explained the meaning of this concept: "I said 'real luxury' is an innovative habit, a feeling way. Luxury and money is not only related to and watch the price of the. He is a kind of certain items with more for personal relations, and a more sensual relationship. Milus Milus did not intend to please everyone, our goal is to create a special atmosphere, a warm and unique atmosphere. "
...